Job description

Anyone can post content. What we need is someone who understands *why* people stop scrolling, what makes them trust a brand, and how to turn online attention into real-world relationships.

Melvin Tang & Associates is building a stronger digital presence, and we're looking for a Digital Strategist Executive to lead the charge. You'll have genuine ownership: shaping our online voice, testing new ideas, analysing what works, and working closely with our client-facing teams to make sure our digital efforts lead to meaningful connections with the people we serve.

If you're curious, data-minded, creative and love understanding what makes people tick, this role was made for you.

Key Responsibilities

Digital Strategy & Planning

• Develop and execute a digital marketing strategy aligned with business goals and target audiences
• Build quarterly content calendars across Instagram, LinkedIn, Facebook, TikTok and other relevant platforms
• Identify audience segments and craft messaging that speaks to their goals, concerns and life stages
• Keep a close watch on industry trends, competitor activity and emerging platforms

Content & Campaigns

• Plan and coordinate engaging content, including short-form video, carousels, articles, webinars and email newsletters
• Work with designers, videographers and internal subject-matter experts to bring ideas to life
• Run and optimise paid social and search campaigns (Meta Ads, Google Ads, LinkedIn Ads)
• Plan lead-generation campaigns that encourage people to attend events, book consultations or sign up for resources

Community & Engagement

• Manage and grow our online communities, responding to comments and messages in a warm, helpful tone
• Build partnerships with relevant content creators, community groups and organisations
• Help promote in-person events, workshops and seminars through digital channels
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• Work with client-facing teams to understand which leads convert and refine targeting accordingly

What We're Looking For

• Degree or Local Diploma
• Solid understanding of social media platforms, paid advertising and content performance metrics
• Strong written communication skills, with the ability to explain ideas simply and persuasively
• An analytical mind that enjoys digging into numbers to find the story behind them
• A people-focused mindset and genuine curiosity about what motivates others
• Self-driven, resourceful and comfortable taking ownership of projects from start to finish
• Comfortable presenting ideas and results to management
• No prior experience required – personal, school or freelance projects are just as welcome

Bonus if you have:

• Familiarity with design and editing tools such as Canva, Adobe Creative Suite or CapCut
• Comfort appearing on camera or hosting webinars and live sessions
• A personal social media page, blog or channel you've grown yourself