Job description

I am looking for a creative and strategic Social Media Specialist to elevate my digital presence. The primary goal is to build a professional brand that resonates with clients seeking advice on financial planning, insurance, and holistic lifestyle management. You will be responsible for the end-to-end process: from conceptualizing monthly campaigns to designing high-quality visual materials.

Key Responsibilities

• Strategy & Planning: Develop a monthly content calendar that balances educational financial content, client testimonials, and lifestyle/fitness-related posts.

• Content Creation: Design eye-catching graphics, carousels, and short-form videos (Reels/TikToks) using tools like Canva, CapCut, or Adobe Suite.

• Copywriting: Write engaging, compliant, and persuasive captions tailored for Facebook, Instagram, and LinkedIn.

• Campaign Management: Execute specific lead-generation campaigns or awareness drives for new products and services.

• Trend Monitoring: Keep up-to-date with local Singaporean market trends and social media algorithm changes to ensure maximum reach.

Requirements & Qualifications

• Experience: Proven experience managing social media accounts, preferably for professionals in the financial services or insurance industry.

• Technical Skills: Proficiency in graphic design and video editing. Experience with Meta Business Suite is a plus.

• Communication: Strong command of English with a "local" touch—able to write in a way that feels relatable to a Singaporean audience.

• Mindset: Proactive, organized, and able to translate complex financial concepts into easy-to-digest visual content.

• Portfolio: Please provide links to previous social media accounts managed or a portfolio of creative work.